Weekly Trade Information-139

author: SNC | Good Fortune

2025-02-28

Overseas Company Launches New MCT + Collagen Product Targeting the Sports Nutrition Market

With the continuous improvement of global health awareness, consumers' demand for fitness and nutritional supplements is on the rise. In February 2025, Power Life launched a new "MCT + Collagen" energy supplement product suitable for people with different exercise intensities.

Peak MCT & Collagen is a nutritional supplement with potential in supporting "muscles, bones, and energy". The formula combines plant-based collagen, biotin, and MCT powder, and has a vanilla flavor.

The specific formula ingredients include:

MCT Prebiotic Blend: A blend of medium-chain fatty acids and gum arabic fiber

Vollagen®: Plant-based collagen that provides essential amino acids to support collagen production

Biotin: A key vitamin that helps convert food into energy and maintains the health of hair, skin, and nails, etc.

(Source: New Nutrition)

From "Stevia Polyphenols" to the "Polyphenol Family": Unlocking New Health Codes

With the release of Announcement No. 1 of the National Health Commission in 2025, stevia polyphenols have been officially approved as a new food ingredient, being listed as one of the two "star components" of stevia along with steviol glycosides.

For a long time, stevia has attracted much attention due to its rich content of steviol glycosides, a natural sweetener, and has become an important sugar substitute raw material in the food industry. Now, the legalization of stevia polyphenols has undoubtedly opened up a new path for the application of stevia. Its antioxidant properties and various health benefits make it expected to become a new favorite in the food and health product fields, and may even surpass the popularity of steviol glycosides.

Stevia is native to South America and was introduced into China in the 1970s. It is now widely planted in Hebei, Gansu, Shandong and other places. The sweetness of steviol glycosides in its leaves is 200 - 300 times that of sucrose, making it a star raw material for natural sugar substitutes.

(Source: New Nutrition)

Stevia

Green Coffee Bean Extract

Dialogue with COTTI Coffee: Aiming for 50,000 Stores This Year and Transforming into a "Coffee + Convenience Store" Model. Why?

On February 13th, COTTI Coffee announced the comprehensive upgrade of its "Within Reach" plan. The upgraded stores will enter the convenience store industry. While launching the convenience store model, it will also retain the original coffee shop and in-store store formats.

COTTI Coffee has made a clear distinction in their positioning. "The coffee shop combines the functions of the original standard store and the pick-up store; the convenience store will be themed around coffee and carefully select product categories of regular convenience stores; the in-store store will perform the functions of the original convenient store, be implanted into related chain businesses, and empower cooperative brands on the basis of ensuring the COTTI Coffee brand and quality."

"Firstly, cost-effectiveness, and secondly, convenience. These are the same principles for the coffee industry. So, what we are doing this time is actually centered around cost-effectiveness and convenience," COTTI Coffee stated. This concept is the key driving force for entering the convenience store industry.

（Source: FoodTalks)

Jinro: How Has It Remained at the Top of the World's Distilled Spirits Sales Chart for 23 Consecutive Years?

Jinro, a time-honored distilled spirits brand in South Korea, has been steadily developing since its establishment in 1924, thanks to its excellent quality and continuously innovative marketing strategies. Today, Jinro has ranked first in the global sales of distilled spirits for 23 consecutive years, becoming a much-loved spirits brand among consumers worldwide.

According to a survey conducted by Euromonitor in 2022, the average awareness of soju in major countries such as the United States and Japan is about 88.6%. The global sales of soju in 2022 increased by about 2.5 times compared with 2017, making soju a global category of alcoholic beverages. Jinro Soju, the flagship product of HiteJinro, became the first soju in the world to sell more than 100 million cases in 2022, achieving the milestone of exporting 100 million US dollars for a single soju project. In 2023, the export sales of soju of HiteJinro were approximately 120 million US dollars, with an average annual growth rate of 17.1% over the past five years.

(Source: FoodTalks)

Red Wine Extract

Carvacrol

Cooperation! CMA CGM and Maersk Swap Shipping Space!

Recently, APL, a subsidiary of CMA CGM, and Maersk Line Limited, a US company under Maersk, have reached a shipping space swap cooperation on two shipping routes.

Specifically, Maersk will obtain 80 eastbound and 130 westbound shipping spaces on APL's Trans-Pacific route EX1; APL will obtain 80 eastbound and 20 westbound shipping spaces on Maersk's Indian Subcontinent - US East Coast route (MECL).

In addition, the MECL route will add a call at the Port of Mundra, and at the same time cancel the call at the Port of Algeciras. This adjustment will be implemented at the end of February.

The port rotation of the EX1 route is: Qingdao - Shanghai - Busan - Los Angeles - Oakland - Yokohama - Naha - Busan - Qingdao.

The port rotation of the MECL route is: Jebel Ali - Mundra - Pipavav - Nhava Sheva - Salalah - New York - Charleston - Savannah - Houston - Norfolk - New York - Tangier - Salalah - Jebel Ali.

(Source: Soo56)

Weekly Trade Information-140

Weekly Trade Information-138